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A black bottle. No cask information. No tasting notes. In fact, as little information as is legally possible to put on a bottle of Scotch whisky. Intrigued? That was certainly the intention when Glenlivet released Cipher in 2016. Master Distiller, Alan Winchester wanted to challenge consumers in a new way: Decode the tasting notes and interpret how the whisky was created. Via a video, visitors to the Glenlivet Cipher web site were encouraged to create a flavour wheel by selecting six aromas for the nose and six flavours for the palate, indicating the strength of each, resulting in more than 10,000 possible flavour combinations.